Live Webinar · 30 Minutes

Accelerating Product Development with AI:
The Top 5 Lessons Learned

A candid, 30-minute session on what actually moves the needle when you put AI to work in R&D — and the missteps to avoid. Real lessons from inside one of the world's largest product organizations.

Date
July 28, 2026
Time
11:00 – 11:30 AM ET
Where
Live on Zoom
James Denbow
James Denbow
Research Fellow, Senior Director – R&D
Procter & Gamble
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The Session Begins In
July 28 · 11:00 AM ET
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What You'll Take Away

Lessons from putting AI to work in R&D

Thirty focused minutes on where AI accelerates product development — and where it quietly slows teams down. Practical, hard-won, and specific to how large product organizations actually operate.

Where AI actually earns its keep

The stages of the development cycle where AI delivers measurable speed — and the ones where it's still hype.

The ROI you can expect, and the missteps to avoid

Common traps that stall AI initiatives inside large product teams, and how to sidestep them early.

Scaling from pilot to practice

How to move beyond one-off experiments toward AI that compounds across the innovation pipeline.

The five lessons themselves? Those are worth showing up for — James shares them live.

James Denbow
Procter & Gamble
Your Speaker

James Denbow

Research Fellow, Senior Director – R&D
Procter & Gamble

James leads R&D innovation at one of the world's largest consumer-goods companies, where he has spent years testing where AI belongs in the product development process. In this session he distills that experience into five clear, practical lessons — the kind you can only learn by doing.

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